People Buy Goods and Services
The illumination of a sales area plays a decisive role in its success. Lighting installations in fashionable shops and boutiques exert a subtle influence on buyers.
The type of light and luminaires is significant for a positive perception of goods especially in food and textile sales areas, and can stimulate the propensity to buy if designed well.
The use of specialized metal halide lamps or high pressure sodium lamps that have light output spectrum adjusted for shop requirements as well as low voltage tungsten halogen lamps is predominant. Bright light in entrance areas serves as a contrast to the surroundings and is intended to attract people inwards.
In other hand the lighting of discounters, DIY stores and other economical sales areas is more oriented to the cost and operation efficiency of the installation. Trunking systems, linear fluorescent luminaires for recessed or surface mounted installation as well as compact pendant luminaires are predominant in this sector.